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Showing posts from April, 2024

Hello Babydoll: How is Gyaru?

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How Is Gyaru?  Before we get into the nitty and gritty of how Gyaru looks like and is doing today, we need to cover the base premise: What is Gyaru?  Lizzie Bee, who has created a blog similar to mine, as she details her Gyaru life in the UK says, " ‘Gyaru’ can just be literally translated as ‘girl’ but… it’s so much more than that. Gyaru is not just a fashion style, but a subculture* which originated in Shibuya (a district in Tokyo) in the ’90s as a rebellion against the stereotypical beauty standard of having pale skin and dark hair. These Gyaru – or gals – were flashy, outgoing, and were quite frankly shocking to Japanese society. Their tans were very dark and their makeup extremely exaggerated, and although it has developed a lot since then but the main aesthetic of gyaru is still in place; we live for the famous tagline “get wild and be sexy!” At the time, the Gyaru were seen as extremely rebellious. Considering the standards of the time (pale skin, dark hair), the Gyaru we